Hints and Info:
Why use QR Codes? ( this is one for toga tours) 
1. Connect to Mobile Clientele ...today there are 75 million users in the US and rapidly growing everyday, content is accessed when and where needed for buyer convience
2. Make a Sign...using the code on a rider or for sale sign to direct the user to the virtual tour makes a sign interactive it becomes a link to the internet without someone having to remember the URL
3.Bring your print ads to life...extend the value of print media. add to post cards realestate magazines newspapers and brochures turn your print into a "ink link"
4. Trackable... use the statistics of the virtual tour provider to learn where your viewers are coming from...target those area for more concentration of your marketing for best ...print fewer brochures
5. QR Codes will stand out from the crowd...attract tech savvy sellers and buyers, be the first to use or your competttion will
6. Enviromentally friendly...internet info is green advertizing...viewers save time and will consider your property because they can see it online and save windshield time or gas
7. Customize your "personal brand" or "brokerage" or" builder"
8. Improve your SEO Search engine optimization...Content is king when the ranking is done
9. Social Media...great for posting on you tube, or facebook or Linkedin etc
10. QR codes are images....people can pass along and use in business cards, post on Flicker, etc.
11. Be a Tech savvy agent.. recognize that sellers see the best marketing practices for their property using todays Technology... show you are progressive and the better choice for listing wiith you
12. Help justify your commission compared to the discoount house...you know they don',t won',t or can't,afford to use this technology
13. Buyers want instant information today and can go to the QR Code...Scan and get instant information not only on the property but they don't have to wait and chose an agent or wait to schedule a showing...they get your contact information so you can follow up and possibly get both sides of the deal...would that be nice and a total offset of your investment too.
14 QR Codes are Free...they are provided with each link and can be used however you want and free to use as needed
What do I do when I get the link sent in my email? Copy and paste the link into the virtual tour field in Paragon or kinnexs in warren county, do this by highlighting the link and click copy…then go into “your listings” on paragon….click on the listing number…select the one you want…in the box to the right “select an action”…click the pull down arrow…click “virtual tour”…in the new window is a field, click in the field, then click paste… your tour should now be there…click save and close…go back to be sure you did it right…go to my listings bring up agent report, scroll down to the virtual tour and click on it… it should play…
Do I need to put it anywhere else? On realtor.com the tour host will post it automatically…let us know if you are an "enhanced" agent or office
For my personal/team website? You need to email the link to your webmaster… some real estate personal web-sites will send your listing information to other portals so it is important to do this for maximum exposure , ask for the code to embed the tour into the website.
Can I use this link in my emails to clients and customers, and other agents? Absolutely! Place this link in a place you can find easily to copy on to the copy board and paste into the body of your email…remember it is a link that you are emailing and not the file so it is easy for the receivers to click on it and go to the host and view it… you can even place it in your Email “signature” section when you use your email to get even more exposure.
Is there a difference in the CD version compared to the online version? Yes, it is a different program same pictures are used Cd version can be made into autorun CD's with branding for use as hand outs and again for listing appointments without going online
Do I need to check the IDX box in the listing agreement? Yes! This allows permission for others who have access to the board info to place it in their search engines information fields provided.
Consider a sign rider that says ”Virtual Open House” then drive your calls to agent or "Company" websites for viewing the tour…this may help in getting more listings by being a pro “technology” agent. Use this to compare your marketing to others.
Use the tour to “qualify a showing” we all get those tire kickers that are not committed and will not give you any indication other than “I want to see the house”. Weed out the time/gas wasters and the curious neighbors, let them do the “Tour” by themselves on line, especially if you can’t get them to commit to a buyers agency…or maybe ”their” buyers agent is to lazy and expects you to show it for them.
Save, “sold” tours to use at your listing presentations as an example, you tech savvy agent!
Or email the link ahead of your presentation to set up for the listing close!
How to Copy (or Post) a Virtual Tour Link On the MLS
To place on GCAR/Paragon (Greater Capital Area Realtors)
-Copy the link as sent to you via email completely (this is the address where your info resides on the internet)… Highlight the whole line by right clicking on it…see all of it becomes active
-then right click and chose COPY (now it is on the Copy board)
-Chose “Maintain” icon click on the icon…when you click on it, a pull down will appear move to where it says maintain just under listing (on the right side of the pull down) and click on “Listing”… all of your current listings will come up move you cursor to listing
-Click the word “Listing” make sure your it says My Listing is in the far right box so yours not the team listing comes up
-On the far right next to your chosen listing is a box that says “Select an Action”…Click on the arrow down on the right side of that box it opens another box
-chose that words that say Virtual tour about half way down the list…click it
-this opens another box your cursor changed to a line in the box and is blinking this indicates the box is active…then right click and there is your whole link in the box…
-Now click copy and save…you are done
It is always good to go back and view the link from your full agent display to be sure it works
Note: never put Yes in the virtual tour box (a Common Mistake) it is for a link only, otherwise you have defeated the purpose of the field and it shows all the other agents your are a novice.
To place on WCAR/Kinnexus (Warren County Assoc. of Realtors)
-Copy the link as sent to you via email completely (this is the address where your info resides on the internet)… Highlight the whole line by right clicking on it…see all of it becomes active
-then right click and chose COPY (now it is on the Copy board)
-open your agent input page…Click where it says virtual tour…make sure your active cursor is between the edge of the field…and right click paste…there it is…save and close
Note: (active links will turn your cursor to the hand with the pointing finger to indicate and active link and usually has a blue text to indicate it is a link also)
More questions? Ask the manager/office assistant
To Order email to, or do a copy and paste into your email or call
Email to tom@togatours.com or call Tom Garrett 518 469-6747 for virtual tour creation for real estate